This is where I document my launch into YouTube, feel free to bookmark this page and come back to visit from time to time! My goal is to get to 10,000 views.
Day 0: To Measure Success, We Need a Good Metric
For getting healthier when we’re obese, we track our weight. When we’re runners, we use pace. In bicycling, we use average speed and climb. Unfortunately, there’s only one good way for me to measure the success of a YouTube channel: views.
Sure, there are a ton of other things I could measure like viewer retention and subscriptions, but I feel that increasing the amount of views will have something to do with that as a side effect. If I’m working to get more viewers and more visits to my videos, I’ll likely need to see an increase in subscribers and viewer retention as well, so we’ll just focus on views.
I bought a book called How to Shoot Video that Doesn’t Suck for pointers on how to shoot better video, and I’ll try to apply as many of the tips onto my videos as possible.
The channel details are still under construction, but it’ll likely be called Journey Feed and feature stories in travel and entrepreneurship. Just like this blog, it’ll be a multi-topic channel with near vlog-style content as I navigate through life to reach my many goals.
For shooting, I have a Canon T7i and a bunch of other equipment that I’ll be listing later on in a separate page. Here we go!
Day 4: Getting Educated and Recommended Reading
Before I start a bunch of things, I usually either watch a bunch of YouTube videos or I read a book. I tried watching videos on this one, but the advice didn’t come from expert filmmakers most of the time… and the ones that did, were super boring.
I found a book titled “How to Shoot Video that Doesn’t Suck” and read almost the whole thing (I skipped chapters on how to shoot graduations and other ceremonies), but here’s what stuck with me:
- Be intentional: know what you’re shooting and always have a plan
- Come up with a shot list of things that you absolutely must have in your video and start checking off your list
- Video is supposed to entertain
- Keep shots short, and have them follow a story
- Every shot can be filmed from many perspectives
- Choose a hero for every shot
- Never skip out on someone’s eyes
- When recording with two cameras, sync the white balance and choose a camera to have the master audio
- A good video can be made with just cutting and pasting shots, no crazy effects necessary
- Don’t fake a story unless you have very good actors
- Come up with a script if you’re not doing a webcam rant
- Camera movement while recording should be made to keep the subject in frame, no need to zoom in, pan, or tilt when you’re starting off.
I feel ready to tackle on one of my first video projects, though I still need to solidify my idea. I was thinking of telling the scary story in while I was running a hostel abroad… but instead I might just end up doing a video on a more viral-type topic.