Who will buy my idea?

When it comes to starting up a project, we all visualize a very specific scenario. This varies greatly from person to person. And some people really get it wrong.

Suppose you hear an idea from a friend, and you both convince each other that it would be a great business. The more  you talk, the more certain you become that CNN will want to buy you out.
I have many friends that talk to me about business ideas because I kind of have a thing for ideas.

I won’t burst it, ever.

I’ll pick at it and make it seem like the best thing ever (because ideas are the best things ever), and my friends feel good about themselves for coming up with such an amazing one.

But that’s usually where it stays.

Once I start asking questions about how much funding they’ll need, or how to bootstrap it strategically, most will actually start modifying their own idea in order to make it easier to manage… or changing the topic completely.

Who will you sell it to? Why would they buy it?

Are you willing to spend $50 on a website and 100 hours learning how to manage it?

The short, thoughtless answer, is yes. But the reality is that my friends usually start seeing me as a jerk for asking them those questions, and then call me a know-it-all, I feel like I burst their idea, and they blame me for it too.

How Your Friend Sees It

  1. The idea is amazing, and they can’t believe how no one else has thought of it yet.
  2. They imagine their storefront, or their future office, logos, and what they’ll wear every day.
  3. They want to start planning out their menu, or list of services.
  4. Some even go as far as pricing their own products to know how much they’ll make.

How You See It

  1. The idea is amazing, so you should start researching your competition as soon as possible because you know that something similar exists out there.
  2. You begin planning out how you’ll test your idea to see if anyone wants to buy your product or service.
  3. You start finding out what the minimum start up costs are, what services you’re willing to pay upfront for, and which you’re willing to work your butt off to learn.
  4. How you’ll promote your product or service.

Truth is, ideas are everywhere and I’ve seen a ton of mine morph and die off, while others are still wobbling around the world right now. The difference between those I’m still figuring out, but a definite factor is dedication.

The will to keep going even when swimming upstream is one that proves true time and time again.

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