How to Revive a Blog – Part 3: How to Use Redirects

How to Revive a Blog – Part 3: How to Use Redirects

In this post, I will be explaining some things I’ve learned about redirects. As you may know, I’m trying to revive a site… which involves revamping content and a ton of other things.
So here’s what we got so far on Awkwardlist.com:
Redirects and traffic information
According to some info I found online through a podcast about deleting content in order to boost page views and traffic, I found out some information about redirects.

What Are Redirects?

There are a few types of ways to redirect people that normally would land on a certain page to somewhere else.
One of my most popular posts on Awkward List is very poorly written and I want to redo it… but not lose the backlinks it has collected, or it’s position on Google. If I’m not careful, I can make a little tweak here and there and suddenly lose my spot.
So I did a little more research and stumbled upon one of Neil Patel’s articles on redirects and found two things:

  1. The redirect I want to use if I was to create a new page with revamped and relevant content to the original post is called a 301 redirect.
  2. Placing one of these redirects should let you maintain your links and keep your audience that is looking for your content.

But now, where the heck do I find a way to do 301 redirects?

The Process

Whenever I want to patch something quickly on WordPress.org, there’s usually a plugin for it. For this particular issue, there’s a plugin called “Redirection.”
What I’ll be doing is:

  • Copying the original content and pasting it onto a new post.
  • Editing the post and making it much more reader friendly, include images, and maybe even video.
  • Review links that were placed in there (interlinked stuff, Wikipedia style) to get users to engage and click around the blog.
  • Make the new post with an easy to follow URL
  • Redirect readers who click on the original post to land on the new post, with the same topic, same ideas, just presented better
  • Tracking the user engagement via the Google Analytics

Let’s see how this turns out!
Do you have any ideas to add? Tell me in the comments!

About The Author

Edwin Covarrubias

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