I’m not sure how many times you’ve had to be in a situation where you have to bite your tongue and not say anything in order to not come off as a know-it-all. Like when you’re a chef and someone tries to show you how to properly flip an egg. Or worse, tell you how to chop an onion.
I once had to hear a person tell me in front of a group of people that the best way to sell my product was to give it away for free.
Oh and I once sat through a seminar on the importance of counting calories.
But the worst kind of tongue biting I have ever had to endure was having to sit through a person explain why starting a business is one of the most difficult things ever. I was expecting this to be some type of heavy startup with-a-lot-of-investment-required-type of idea, but as the story kept going, I realized I wasn’t going to make it to the end.
Because the idea was a handcrafted jewelry store.
Let’s Take a Step Back
If you think of some of the biggest companies out there right now and then look at how they started. You’ll find out that many stories are quite humbling. We’ve all heard the stories about Apple and Microsoft and how they started in a garage, which yeah is pretty amazing as it is. But there are a lot more.
Dutch Bros Coffee started selling coffee out of a push cart and an espresso machine in 1992. Now they have enough to donate over two million dollars a year to nonprofits and communities.
The founder of Patagonia outdoor equipment had no money to purchase climbing equipment so he made his own at age 14 in a garage and the company is still in business forty years later.
I’m not saying all full blown businesses get started this way, but it really isn’t as hard as you think to make a deal.
What Makes a Business?
1. A service or product
Can you solve someone’s problem and charge for it? A pencil that won’t break, or someone to cut the trees in my front yard. These are examples of things that fix a problem.
2. A client or customer
Someone out there has to be willing to use your solution.
3. A way to get paid
Cash or card.
Sometimes We Want Only the Idea of a Business
We want the logo and the business card. We don’t want to accept that maybe our business is going out to babysit on the weekends. Or that we’re selling fruit cups at the park during little league baseball games.
No. We want an upfront investment, we want to open up a “real store.” If it isn’t that, it’s nothing.
It’s weird how we would rather dream of making a million dollars instead of going out there and making one thousand.
A business starts when an idea meets action and not many people take action. Those who do find that there’s little to lose and much to win… so they make businesses and yes, sometimes they fail over and over again until something, an idea, that’s so good comes to mind that they know they’ll be letting people down if they don’t make it come to life. It’s no longer about money, but an obligation to really make an impact on people’s lives. At one point you’re basing everything you have on an idea.
No More Excuses
Starting a business isn’t easy, I’m not saying that it is. I’m saying that your “starting a business is hard” idea is only another barrier you’re adding to yourself to keep putting off that idea for a “later” that will never arrive.
If you’ve ever started a business, you’ll know that starting takes a lot of effort, but chasing an idea you believe in… that’s the easiest thing in the world.
There’s a difference between those who choose to start a business and those who stayed dreaming. What do you think it is? Here’s a hint: they both knew it’d be hard.
But one of them did it anyway.