[:en]So it is officially time to get started with this. What the heck will I be doing?
There are a ton of things to worry about, so I’m going to take it one step at a time. After reading Brian Dean’s How to Get 25,000 Unique Visitors per Month free ebook, I came upon this statement:
My ability to find low-competition, high-converting keywords.
High converting? Let me look up what that means….
Okay. it means keywords that have a record of making sales. In this case, the return would be getting a click to my website, so that means words that people search for that aren’t very competitive between marketers.
I want to get into the digital nomad scene, so I will be writing about earning an income online. So I will search for that, here are the results for “How to make money online”
Is this the best way to go about it if I want travelers and people who want to get out there and be solopreneurs to come to my website?
My target readers are tech-savvy millennials who are starting out with their adventure, and are wondering how they could earn an income while on the road. The “avatar” I write for is a 26-year old woman, she has been piecing it together in a country like the United States, she’s smart, has an adventurous mind to get out there and travel, and wants to learn about the possibilities of a location-independent lifestyle.
I guess there’s just one way to find out. Time to do some keyword research.
Again, I learned this tactic from Brian Dean from backlinko.com because I was getting really dumb results from my initial results, so I googled a couple of my keywords, found the reddit website to pop up, so I used it there and I got cool keywords back that weren’t popping up before.
So then, I looked up those searches on Google and I found some posts by Forbes.com.
How do I know if I can outrank a website?
After Googling around, I found some toolbars. Moz and SEO Quake (for Chrome) that tell me a lot of information on a website. I don’t know what 80% of it means.
PA.. DA.. rank, age, PR.. alright.
So I’m going to take an educated guess and make my keyword the following:
“ways to make money online”
Next step, I’m going to be using the Skyscraper Technique (also found on Brian Dean’s free ebook). I’m going to search for an awesome resource out there on the topic.
I found a great infographic on the topic, which you can find here:
It mentions and quickly (less than 50 words) explains what it is. It also gives 200 of them.
I know I don’t have to list 200 ways to make money, I just have to do something better. A lot of the websites on there are outdated and have merged. I’m actually quite familiar with a few of them having used them myself.
Other sites are:
Some of these are too brief, one of the pages has 27 slides (who would ever do that?), and some stuff is outdated. So now, it is coming down to it. I will be creating a website that makes for a way better resource and I will publish it.
By the way, if you want to see live updates as to how this is going, click here to access the Google doc.
Do you have any tips or suggestions for me? Please let me know in the comments!
Previous posts on this case study:
[:]digital nomadhow to build an audienceincrease unique visitorskeyword researchSEO